A brand is more than a visual identity – a logo, a tagline – a brand represents how your organization or your products are seen by the world. Spending time on creating a strong brand (or revisiting a brand that may not reflect your current values) strengthens the identity, cohesion and strategy of your company. These challenges are especially important when discussing conscious business. The intersection of a business strategy with a value-based message creates unique marketing challenges that require a specific…
