Our Story

Opportunity Lab is a strategy consulting firm focused on company growth through conscious business.

We started Opportunity Lab during the Great Recession of 2008. It was a time of turbulence and anxiety for many companies. And people.

We saw companies with static business plans struggle in the economic downturn. Remember the big companies that went out of business? Blockbusters, Borders Books.

But companies that adapted to changing markets found ways to keep growing and winning. Companies like Netflix, Amazon and Apple.

We applied these models of growth to companies navigating through disruptive change. And we found opportunity for sustained growth even in the most difficult situations.

Through this period, we grew Opportunity Lab, our team, and our collaborative Culture of Opportunity Process. We focused on company growth by applying conscious business practices and working with conscious business leaders.

Since then, we’ve helped many companies thrive in any economy and through any business disruption.

Opportunity Lab helps conscious business leaders solve strategic growth challenges. We deliver measurable results to help solve your business problems, and we give you the tools and process you can use when future challenges arise.

Our Purpose

Our purpose is to empower conscious business leaders to build great companies that make a difference in the world.

We believe conscious business can enable companies to grow by caring deeply about customers, employees and the communities they serve.

Our Values

  • Co-creation and collaboration. We are equal partners with our clients in the growth process.

  • Facilitating growth. We empower businesses to grow sustainably through continued reflection and learning.

  • Conscious business. We care deeply about clients, employees, and the communities where we do business.

Our Team

Mark Monchek

Founder and Chief Opportunity Officer

Mark has worked with leaders from Google, Apple, JPMorgan Chase, General Electric, Goldman Sachs, Adorama, TerraCycle, Feltsberg, The New York Times, Wharton School of Business, New York University, Columbia University, NBC, Time Warner, and the United Nations.

He’s the author of the Amazon nonfiction bestseller Culture of Opportunity: How to Grow Your Business in an Age of Disruption. Mark has been been featured in Real Leaders, The Better Business Book, the Organization Development Review Journal, Lifetime Network, WPLJ, WCBS, Newsday, Working Women Magazine, and the San Francisco Chronicle.

Anna Staritsina

Chief Strategy Officer

Anna Staritsina is a Leadership Coach and Chief Strategy Officer at Opportunity Lab.

As a seasoned business strategist and a Co-Active trained coach, Anna combines her human-centric coaching mindset with unique strategy design tools honed through 15 years of experience with clients across industries, geographies and sizes.

Anna holds an MBA from NYU Stern School of Business, she received training in Creating Shared Value at Harvard University and is a member of the International Coach Federation.

Anna champions business leaders in realizing their full potential while making an impact through their work.  A passionate immigrant, she is committed to empowering the underestimated and making our world a better, more equitable place.

Janie Brookshire

Program Director

Janie Brookshire is the Program Director for Opportunity Lab. She smooths operations and client communications, edits content, and helps Mark and the team create optimum connectivity. She co-facilitates the Opportunity Community, a group of conscious business leaders, artists, activists, and health care professionals gathered in the wake of COVID-19 to collect resources and strategies for coping with the global crisis. Janie is also a professional actress. She holds an MFA from the University of North Carolina, Chapel Hill, and her work has been seen on and off-Broadway and in television and film.

Maia Monchek

Business Development Associate

Maia is the Business Development Associate for Opportunity Lab. She assists with product, program development and operations support. She is currently working with Mark on a new Share Lab program that focuses on how to navigate time and stress in an age of disruption. Maia is also an educator. She received her undergraduate degree as a student-athlete at Purdue University on a softball scholarship and then went on to get her teaching credential. She specializes in wellness with a passion for nurturing the whole self.

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