A brand is more than a visual identity – a logo, a tagline – a brand represents how your organization or your products are seen by the world. Spending time on creating a strong brand (or revisiting a brand that may not reflect your current values) strengthens the identity, cohesion and strategy of your company. These challenges are especially important when discussing conscious business. The intersection of a business strategy with a value-based message creates unique marketing challenges that require a specific…
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Opportunity Lens
Culture of Opportunity: How to Grow Your Business in an Age of Disruption
By Mark Monchek
A compact manifesto that will show you how to thrive in the new world of business.