Cultures of Opportunity are a new and evolving form of organization. They are conscious entities created by a clear purpose and strong, resilient values. As customers, employees, and investors become more focused on buying from, working for, and investing in businesses with a social purpose, companies are revisiting why they are in business.
Your purpose and mission should be at the center of your organization’s DNA—a reason for existence that goes beyond simply making a profit. We call businesses that care deeply about their employees, customers, and the communities in which they do business [HYPERLINK: Cultures of Opportunity].
Here are some resources that can help your company better define its organizational purpose and realize that purpose more authentically.
- Defining your organization’s purpose: To Quickly Build Trust, Tell Your Origin Story by Andy Raskin; How Great Leaders Inspire Action by Simon Sinek
- Ensuring company-wide alignment between your organization’s purpose and employees’ goals: Doing Core Values by Bob Keiller; Happiness—Building a Values Led Organization by Esther McMorris
- How to effectively communicate your organization’s purpose to its employees: How Great Leaders Inspire Action by Simon Sinek