Cultures of Opportunity take control of their own destiny. They define the kind of organization they want to be and take conscious action to make their vision a reality. Our clients are very clear on their ideal customers and how to best serve them, which yields higher customer satisfaction and retention. The same is true for their approach to associates. These companies have a methodology for hiring and developing people who reflect their values and are best equipped to serve their customers, giving rise to a higher employee satisfaction and retention rate.
Our company lives by this type of intentionality. We have a clear client profile, which leads to increased client satisfaction, greater profitability, and our staff being much more satisfied.
Resource on Intentionality:
- Wayne Dyer’s The Power of Intention: Learning to Co-Create Your World Your Way and video
Resources on how and why to create an ideal customer profile:
- A B2B Startup’s Guide to Creating an Ideal Customer Profile
- Ideal Customer Profile Framework and Slide Deck by Lincoln Murphy, Founder of Sixteen Ventures
Resource on how and why to create an ideal employee profile: